Invest with intelligence,
Build Wealth with Confidence
WELSLY delivers next-gen technology that empowers investors with smarter, faster, and more secure access to global markets.
Our Vision
Empowering everyone, everywhere, to build wealth.
We envision a world where anyone, anywhere, can build wealth with clarity and confidence. Investing shouldn't require insider knowledge or hefty capital—it should be accessible, transparent, and empowering.
Our Values
Rooted in Principles. Committed to Excellence.
Our core values shape our identity, guide our actions, and inspire the future we're creating for investors everywhere.
Innovation
We push the boundaries of fintech—delivering fast, intuitive, and sophisticated investing experiences.
Global Mindset
We unlock opportunities across markets, currencies, and asset classes to empower every type of investor.
Trust & Transparency
With bank-grade encryption, multi-factor authentication, and regulatory compliance, security is the foundation of everything we build.
Building the future of investing
WELSLY is building global-standard investing technology for investors everywhere.
We simplify access to diverse markets, making wealth-building seamless, efficient, and secure.
Smarter Investing
Harness powerful technology to make informed, data-driven investment decisions with clarity and confidence.
Global Market Access
Invest in global assets effortlessly with technology engineered for speed, security, and efficiency.
What You Get
Seamless Investing Experience
Cutting-edge tools that make global investing effortless,
data-driven, and secure.
Commission-Free Trading, 24/7
Invest around the clock with seamless execution and zero commissions on eligible assets, wherever you are.
Real-Time Market Insights & Analytics
Stay ahead with up-to-the-minute market data, trend analysis, and smart investment recommendations.
Ask GENiE- Your Investing AI
Get expert-level guidance and tailored insights from GENiE, your smart investment assistant.
Security & Regulatory Compliance
Invest with confidence, backed by top-tier security and compliance to regulatory standards.
Our Story
Meet our team
Get to know our global leadership team who steers our Dream Team at WELSLY
Ayo Allu
Chief Executive Officer
Ayo Allu
Chief Executive Officer
Ayo Allu is the Chief Executive Officer of GenFinancial and a member of its Board of Directors. Based in Lagos and New York, he oversees the firm's global strategy, guiding its mission to make investing across borders simple, transparent, and secure. Under his leadership, GenFinancial has evolved into a forward-looking financial technology company that bridges institutional standards with modern accessibility for individual and corporate investors alike. Before founding GenFinancial, Mr. Allu built a diverse career in financial services, spanning investment management, fintech innovation, and strategic leadership. He has led initiatives in digital transformation, product development, and regulatory compliance within both emerging and established markets. His experience has shaped GenFinancial's core philosophy — combining technology, trust, and governance to deliver a seamless investing experience backed by global regulatory rigor. Beyond his corporate responsibilities, Ayo is deeply committed to mentorship, financial literacy, and inclusive economic growth. He actively supports initiatives that empower young professionals and entrepreneurs in finance and technology. His vision for GenFinancial extends beyond profit, focusing on building a resilient, transparent financial ecosystem that enables investors everywhere to access opportunities with confidence and clarity
Olamide Aremu
Chief Financial Officer
Tunde Esanju
Tech Lead
Ayo Allu
Chief Executive Officer
Olamide Aremu
Chief Financial Officer
Tunde Esanju
Tech Lead
Ayo Allu
Chief Executive Officer
Ayo Allu is the Chief Executive Officer of GenFinancial and a member of its Board of Directors. Based in Lagos and New York, he oversees the firm's global strategy, guiding its mission to make investing across borders simple, transparent, and secure. Under his leadership, GenFinancial has evolved into a forward-looking financial technology company that bridges institutional standards with modern accessibility for individual and corporate investors alike. Before founding GenFinancial, Mr. Allu built a diverse career in financial services, spanning investment management, fintech innovation, and strategic leadership. He has led initiatives in digital transformation, product development, and regulatory compliance within both emerging and established markets. His experience has shaped GenFinancial's core philosophy — combining technology, trust, and governance to deliver a seamless investing experience backed by global regulatory rigor. Beyond his corporate responsibilities, Ayo is deeply committed to mentorship, financial literacy, and inclusive economic growth. He actively supports initiatives that empower young professionals and entrepreneurs in finance and technology. His vision for GenFinancial extends beyond profit, focusing on building a resilient, transparent financial ecosystem that enables investors everywhere to access opportunities with confidence and clarity
Shape the future of investing with us.
Join a team of problem-solvers, builders, and innovators redefining global investing. At WELSLY, we cultivate a culture of excellence, collaboration, and growth—where your ideas drive meaningful impact.